The logotype has been redrawn and inked based on Phosphor, a historical typeface designed by Jakob Erbar (1926). The secondary type is set in Trend Slab, a contemporary typeface released by the Latinotype foundry (2013). The combination of old and new, as well as san serif and slab serif echoes the idea of old brewing techniques with the trendy small contemporary artisan beer brewing community.
Instructor: Mark Fox
Identity, Spring 2013